Data-Driven Decision Making
Built strong analytical thinking through simulation and project-based work, translating data into clear, actionable decisions. In the Capsim business simulation, I focused on production strategy, capacity planning, and cost control, helping the team respond dynamically to changing demand and ultimately achieve top stock performance. This experience strengthened my ability to connect data with real operational decisions rather than treating analysis as an isolated task.
Integrated Marketing Thinking
Developed a structured approach to marketing by working across different types of projects, including UX analysis (H&M), product strategy (Tru Fru), and brand positioning (MorningStar Farms). Instead of viewing these areas separately, I focus on how user behavior, product design, and market context interact, allowing me to build more coherent and realistic strategies.
Structured Problem Solving
Trained to break down complex problems into clear, focused decisions. Across projects, I consistently identified the risk of overcomplication and worked toward simplifying strategy—whether by narrowing product features in Tru Fru or clarifying positioning in MorningStar Farms. This ability to prioritize and focus on what truly drives outcomes is central to how I approach both academic and practical challenges.